Find out how we worked with Vishomil Limited to boost their visibility and lead generation, designing & optimising a new SEO-friendly website, making it easier for families to find them and book visits. Once you’ve achieved a first-page rank, you should aim to provide succinct and easily digestible answers within your on-page content. One click is all it takes to analyze an entire site for search engine penalties, and check for best-practice search optimization. We create stunning, user-friendly websites that engage visitors, build trust, and turn interest into action. Short-term contracts from six months are also available, typically through recruitment agencies. Working as a self-employed freelance SEO consultant is possible for experienced SEO specialists.
WHAT SERVICES DO WE OFFER?
➡ In addition to your content marketing strategy, you’ll also receive a dedicated PR / link building strategy and (if necessary) a strategy for improving the UX of your website. Our clients who opt for both strategies allow us to create a powerful, multi-channel marketing approach that leads to better visibility, stronger brand recognition and higher conversions! We optimise healthcare websites for peak search performance; combining technical SEO and scalable content to drive visibility, indexability, and long-term growth.
Passionate and focussed approach…
Where it makes sense, use keyword-rich phrases in page titles, headlines and throughout content, alongside natural variations of your primary keyword. “It’s a 10 star for Anna who is professional, patient and really has the expertise to mentor on the subject matter. Hear from small businesses who have gotten help with their businesses from Digital Boost. Search Engine Optimisation (SEO) makes it more likely that Google features your content prominently. We know it can be difficult to know where to start, so we’ve collected our favourite resources from our partners, volunteers, and other experts to answer them. It can take a lot of time if you were to set it all up internally without any previous experience.
Zero-Click Searches are the New Normal
Each SERP has 10 blue links (organic results that aren’t featured snippets, knowledge boxes, or paid ads) – your aim is to appear as high on the page as possible. When analysing SEO reports, the top results are shown as lower numbers (e.g., position 1 for the top result, then 2, 3, 4, and so on). The first thing you’ll want to monitor as part of your SEO performance is which position your website appears as in the SERPs (Search Engine Result Pages) for relevant search queries. Internal links are essential as they allow users to navigate your website easily. You can also claim your business on Google Maps, allowing your website to show in results when someone searches on a map using terms such as ‘hairdressers near me’.
Improve page load speed
Search Engine Optimisation is an essential part of any digital marketing strategy. We use a combination of on-page technical SEO and targeted backlinking to ensure our clients get found in Google. This means not only understanding what people are searching for, but the kind of results they want.
SEOs work in response to the continual changes in search engine algorithms. GEOs need to continuously adjust to the changing AI technologies’ capabilities, preferences, and approaches. The data shows it still drives quality traffic that converts to revenue, but success requires adaptation. Explore short-form video content for platforms like LinkedIn, YouTube Shorts, and potentially TikTok (depending on your audience). Audio content like podcasts also continues to grow in popularity among B2B audiences.
Search Engine Optimisation – SEO
SEO should be a key focus for your business if you’re looking to generate long-term growth. In this blog we’ll explain all of the key components of a successful on-page SEO strategy. The relationship between UX and SEO is reciprocal, with each influencing the other. While positive UX enhances SEO, it’s essential to note that SEO strategies can impact UX. Over-optimising a website for search engines, such as through keyword stuffing, may lead to poor UX, negatively affecting user engagement and, subsequently, SEO.
Enhancing online performance through strategic optimisations and search engine mastery
Search engines are designed to give users the most relevant and useful information possible. To do that they use automated programs called bots or spiders to discover and analyze web pages. They then use complex algorithms to determine which pages are most relevant to a user’s query.
Can you help Google detect entities on a page?
The reality is that we can all expect a rate of change during the coming years like no other time in recent history. We’re all finding our way in this new AI world, and that includes the search engine giants and the brains behind them, meaning what’s presented today as a solution might be very different tomorrow. By default, this means that LLMs like ChatGPT will never be able to replace search engines or SEO. That said, information within a search engine index can just as easily be untrue or out of date. Whether it’s an AI chatbot or a search engine, the onus is always on the user to verify and fact-check the information returned. The obvious benefit of a search engine or using an AI chatbot with web search capabilities is that we can access real-time (or close to real-time) information.
As creativity pushes forward, we see familiar styles reimagined, new ideas take shape, and innovation drive the next wave of visual expression. We’re delighted to announce Screaming Frog SEO Spider version 22.0, codenamed internally as ‘knee-deep’. This release includes updates based upon user feedback, as well as exciting new features built upon the foundations introduced in our previous release. We develop the industry leading Screaming Frog SEO Spider software, trusted by thousands of SEOs and SEO agencies worldwide for technical SEO audits. A featured snippet is a short section of text that appears at the top of Google’s results page.
A long-term SEO partnership with industry-leading results.
However, it doesn’t give a list of options like traditional search engines, which allows users to pick and choose. So, while it’s aligned with pull marketing, it takes a slightly different approach. It’s also a fact that people are using AI-driven search engines, like Perplexity, Gemini and Bing for a multitude of purposes. Be it advice on how to fix a leaky tap, an itinerary for a weekend in Athens, or even advice on content marketing and digital marketing strategies.
Conclusion: How much does SEO cost in the UK?
As impressive as the answers are from LLMs like ChatGPT, they are not based on up-to-date knowledge. For a slightly more detailed version, ChatGPT is essentially trained using massive amounts of text data and is taught to anticipate subsequent word sequences in a given situation. The text generation is driven by the patterns they’ve picked up while being trained, rather than scouring the internet or indexing web pages. These hallucinations can seem so convincing that many users simply believe them to be true. At the time of writing this article originally on 26th October 2023, ChatGPT’s knowledge only went as far back as September 2021, meaning it had no awareness of recent or current affairs as standard. Today, in March 2025, when asked about its knowledge cut-off date, ChatGPT says June 2024, so roughly about 7-8 months out of date.
Request a website and marketing review and our team will tell you how to improve your marketing. Changing how you structure your content will also help you dominate in GEO. Ensure your content is easy for AI platforms to understand (parse) by breaking it into clear sections, using headings and bullet points, and answering questions directly. We welcome the machine-led revolution, with future-proof strategies that leverage AI to propel your brand to heights your competitors can’t reach. Combining a ‘hero’ campaign strategy with reactive PR, we’ve helped Preply land over 1,500 pieces of high-value coverage to date, including in USA Today and the New York Post. Kent has a reputation for taking complicated technical subjects and breaking them down into bite-sized pieces that non-experts can digest and understand.
Optimise your pages’ metadata to improve SEO
We’re quite confident that, at Add People, we can offer as close to an in-house service as possible, while at the same time still being an agency. The result is that you’re more likely to spend much of your time arguing with your SEO professional over what leads you can really attribute to the SEO campaign or not. With this pricing structure, a company might offer to deliver a set number of words for a flat fee, or buy a number of backlinks for a static price. A monthly retainer is another very common standard that most digital marketing agencies offer. “As a writer, I love having content outlines, competitor insights, and keywords in one place. Rankability has made my workflow incredibly efficient.”
If your site uses WordPress or Drupal for example, then Yoast offer a great plugin/module to use. 404s spring up all the time if you change the URL of specific pages on your site, or if your URLs are auto-populated using certain fields that change. Having 404 errors (missing pages) on your site can be damaging to your ranking. To remedy this, you should redirect those pages to an appropriate page. In 2015, Google released a significant new ranking algorithm that highly favours sites which are mobile-friendly, to reflect the fact that mobile became the most popular way to browse the internet.
- Integrating SEO with other digital marketing activities is essential for creating an effective online marketing strategy.
- For WordPress users, Rank Math and Yoast SEO Premium now include AI content optimisation features.
- Building up the trustworthiness and quality of your website takes time.
- Being found online by prospects is vital for most organisations – so at some point most will go looking for a company or tool to help them appear near the top of the search-engine rankings.
- In 2019, Google’s algorithms recognise and penalise ’keyword stuffing’ as a way to manipulate a site’s rankings.
- The team hosted these courses and done a fantastic job with keeping them engaging and knowledgeable!
- Several parameters integral to UX design contribute to SEO performance, shaping a holistic strategy for digital success.
- By incorporating relevant keywords into clear and concise headings, using bullet points for easy scanning, and ensuring fast loading times, you’re enhancing user satisfaction.
Currently, with AI-first search, this empowerment seems to have been taken away from the user, or at least partially, with the AI results often taking centre stage regardless of the consequences. Right now, users need to trust that Google’s algorithms are working hard to provide the best results and tackle the issues surrounding AI-generated spam and fake content. The below section was my attempt to picture how a new AI-first Google search engine would work before I started to see it come to life.
As a leading brand in the FemTech sphere, Elvie designs innovative, female-first products that empower and support women through childbirth and beyond. The brand required a content strategy to match their pioneering and industry-defining product range. From an in-depth industry white paper to a zeitgeist-capturing social post, great content is memorable, credible, and link-worthy.
Create high-quality, helpful content
- At our agency, we are driven by a passion for creating impactful and meaningful communication.
- Public Relations (PR) – Align PR efforts with SEO goals by securing online coverage and backlinks from reputable sources.
- Offsite SEO activities include link building, outreach and Digital PR.
- Remember what alt text was first introduced for, to help the blind or visually impaired understand what is happening in an image.
- From the Yellow Pages to becoming the UK’s No. 1 for managed digital advertising for local businesses among direct competitors1, we’ve spent decades helping businesses like yours grow.
- We analyse rankings, traffic sources and content quality to pinpoint opportunities for growth.
- We bill by the hour for our SEO services, which means you get total clarity over what you’re paying for.
Let our dedicated teams of experts build and manage a tailored Amplify solution to help your business grow and succeed. As International Women’s Day approaches, I’ve been casino SEO Audit reflecting on my return to work after maternity leave – a whirlwind of emotions, from excitement to full-blown panic. Design is constantly evolving, reflecting shifts in culture, technology, and the way we experience the world.
- So, you might choose to work with news publications, charities and non-profits, small businesses, start-ups, or Software-as-a-Service (SaaS) companies.
- Traditional SEO wisdom favoured complex site structures, assuming that more pages equated to better rankings.
- However, I made a prediction that AGI will happen and this will solve the real-time dilemma.
- We do not exclude liability for any liability which cannot be excluded or limited under English law.
- By staying informed about search engine algorithm updates and industry trends, you can adapt your approach to maintain visibility.
- Unlike AI Overviews, AI Mode doesn’t just summarise content — it rewrites the SERP experience entirely.
- The Chartered Institute of Marketing provides details of accredited degree programmes.
- ✓ Images are optimised with appropriate names and descriptive alt tags.
- It’s a must-have tool for anyone serious about growing their online presence.
- For example, SEMrush’s Organic Research Tool provides estimates of your competitors’ traffic.
- Quarterly Business Reviews are included to ensure your SEO strategy is on track with your business objectives.
- Let us handle the hard work so you can focus on running your business while we bring in the customers.
- Combinations of legal and ethical challenges and the fact that we don’t yet have a fully settled global AI landscape makes it difficult to predict how generative AI models might play out.
This most likely explains why the AI-generated results only show for logged in users at present. For instance, Google’s approach appears to be a seamless integration of AI-generated responses with organic search results. This could be disorienting for users who prefer the existing layout or want the option to choose between AI and organic search.
- At its core, a search engine is simply a system designed to sift through vast amounts of information and present the most relevant results in response to a query.
- Search engine algorithms, user behaviour, and competitor activity are constantly changing.
- We have a full-service SEO offering, meaning that our services range from technical SEO, content, digital PR and local SEO.
- By prioritising SEO, you ensure your website works effectively as a tool to attract and convert customers, keeping your business ahead of the competition.
- Monitoring CTR is crucial for SEO performance, as it helps you understand how appealing your search results are to users and track the impact of any changes you make.
- Ensure you’re striking the balance between content optimisation strategies and user experience.
- This is how you hit Google’s E-E-A-T standards and make your content more likely to be summarised or recommended by tools like ChatGPT, Perplexity, and Google’s AI Overviews.
You can’t predict when a search engine will next crawl your journal pages, or website where you have built backlinks. It is a slow and steady task, but one which pays off when done consistently and done right. Links from other credible websites to your journal play an important role in improving search rankings. For example, “cancer therapy” is a very broad term that a lot of journals and other websites and organizations will be competing for. A more specific term, however, such as “immunotherapy for breast cancer”, will have less competition and a more relevant audience searching for it. Absolutely make sure that all authors submit a full set of keywords with their research.
This preference shift means traditional blog content may not be engaging buyers as effectively as it once did. Anchor text is important for accessibility as it immediately highlights the context of the page being linked, providing the anchor text is descriptive. For example, an anchor text referencing “best protein powder” that links to a page specifically about protein powder is good for accessibility. On the other hand, an anchor text that reads as “click me” “click here” “read more” is generally bad for accessibility, as it doesn’t provide enough descriptive information about where the link will lead to. The use of headings in content provides structure and organisation of web content, making it easy for all users to navigate web pages, including those with disabilities. The benefits of these solutions are that you’ll be earning an income and potentially gaining knowledge and connections.